Seoul, South Korea
AIRPORT TO AIRBNB (Cheongnyangni Station): From Incheon Airport Terminal 1 or 2, take the AREX All-Stop Train (not express) to Seoul Station (~1hr, โฉ4,150), then transfer to Gyeongui-Jungang Line to Cheongnyangni Station (~20 min). Total ~1.5 hrs, cheapest option. Alternatively take Airport Limousine Bus 6001 to Cheongnyangni (~1.5โ2 hrs, โฉ17,000), more comfortable with luggage. Since you arrive at 6:45am, trains run from ~5:30am so AREX is your best bet โ buy a T-money card at the airport for all transit. Check in to Airbnb or drop luggage, rest briefly before Day 1 begins.
๐
DAY 1 โ SUNDAY: Arrival + Cheongnyangni Area + Dongdaemun (NEARBY โ easy start, no travel needed)
6:45am โ Land at Incheon Airport
8:15am โ Arrive Cheongnyangni, check in / drop luggage
9:00am โ Rest, freshen up, light breakfast near station
11:00am โ Cheonggyecheon Stream (์ฒญ๊ณ์ฒ) โ 30 min walk/stroll from Cheongnyangni area, lovely urban stream, free, easy legs-stretch after flight
12:30pm โ Gwangjang Market (๊ด์ฅ์์ฅ) โ 20 min by subway from Cheongnyangni (Line 1 โ Jongno 5-ga)
โ
EAT: Bindaetteok mung bean pancake, Kkwabaegi, Hoonhoon Hotteok, Garlic Boy
โ
SHOP: Marithe, Martin Kim stalls, The Blanket, Uirak
โ
FUN: Claw machine, Off Beauty, browse pharmacy
โ
EAT: Cho Yoonsun Gohyang Kalguksu (noodles) for late lunch
โฑ Duration: 2โ2.5 hrs
3:00pm โ Dongdaemun Area (๋๋๋ฌธ) โ 5 min walk from Gwangjang
โ
Dongdaemun Design Plaza (DDP) โ iconic Zaha Hadid building, free to walk outside, exhibitions inside
โ
APM Place Shopping Centre โ trendy indie Korean brands
โ
Doota Mall โ multi-floor fashion
โ
Dongdaemun Market โ fabric, goods, street stalls
โฑ Duration: 2.5โ3 hrs
6:00pm โ Stationery Street / Crunchy Squishy โ near Dongdaemun, quick browse
โฑ Duration: 30โ45 min
7:00pm โ Street food dinner at Dongdaemun night stalls
8:30pm โ Return to Airbnb (Cheongnyangni โ very close!), early rest after long travel day
โ SKIP TODAY: Nothing major, keep it light and close to base
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๐
DAY 2 โ MONDAY: Seongsu (์ฑ์) โ Full Day
Note: Seongsu is Seoul's trendiest neighbourhood โ very walkable, do it all in one day.
10:00am โ Seoul Forest (์์ธ์ฒ) โ beautiful park, deer park, free entry
โฑ 45 min
11:00am โ Cafe Onion Seongsu (์นดํ ์ด๋์ธ ์ฑ์) โ iconic industrial cafe, must-visit, get there before lunch queue
โฑ 30โ45 min
11:45am โ Start Seongsu Shopping/Brand Walk:
โ
Tamburins (fragrances + skincare, beautiful store)
โ
Matin Kim (Korean streetwear)
โ
Salomon (sneakers)
โ
Adidas
โ
Brandy Melville
โ
Subdued
โ
Rolarola
โ
Marie Claire
โ
Musinsa (multi-brand)
โ
Seongsu Garak
โ
Miffy Store
โ
Blue Elephant Glasses
โ
Nagano Market
โ
Eternalog / Etwrnalog Photobooth (do this!)
โ
Acorn Caricature (fun portrait)
โ
New Mix Coffee Souvenir
โฑ Duration: 2.5โ3 hrs block
2:30pm โ Lunch: Anmok Michelin (๋ฐฅ์ง) or Obok Rice Cake (์ค๋ณต๋ก๋ณถ์ด)
โฑ 45 min
3:30pm โ Continue:
โ
Cafe Pokpo (waterfall cafe, very photogenic)
โ
MeiTaWang Egg Tart
โ
Jayeondo Salt Bread
โ
Maman Gelato
โ
Seongsu Dessert Park
โ
Shin Ramen Cup Noodles Pop-Up (seasonal, check if open)
โ
Yoajung
โ
Holy Acai
โ
Hetras
โ
Samo Ondoh
โ
PRT
โ
Off Beauty
โฑ Duration: 2 hrs
5:30pm โ Olive Young Seongsu (5-floor flagship) โ biggest outlet, collect FREEBIES (check Instagram links saved)
โฑ 1 hr
7:00pm โ Dinner: Golden Farm BBQ or nearby Seongsu restaurant
8:30pm โ Head back to Cheongnyangni (Seongsu โ Cheongnyangni ~20 min, Line 2 โ Wangsimni โ Gyeongui-Jungang Line)
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๐
DAY 3 โ TUESDAY: Myeongdong (๋ช
๋) โ Full Day
Note: Myeongdong is overwhelming โ one full day to do it properly.
10:00am โ Arrive Myeongdong (Line 4, Myeongdong Station)
10:00โ10:30am โ Soha Salt Bread (์ํ ์๊ธ๋นต) โ morning pastry
10:30amโ1:00pm โ Morning Shopping Block:
โ
Daiso (12 floors!) โ budget souvenirs, stationery, everything
โ
8 Seconds (Korean fast fashion)
โ
Uniqlo
โ
Spao
โ
New Balance
โ
Nike Seoul
โ
ABC Mart
โ
Emis
โ
Kodak
โ
Red Eye
โ
Butter Shop (Smiski, Sonny Angels, Miffy)
โ
Lucky Pop / Ni Ni Claw Machines
โ
Artbox
โ
Mimiline
โ
Satur
โ
Mplayground
โ
Hanjungsun / Hanjungson Mochi
โ
Muguok
โ
Line Friends Square
โ
Nyu Nyu
โ
Loe Perfume
โ
Mark Gonzales
โ
Musinsa Standard
1:00pm โ Lunch: Street food ONLY (don't eat full meal)
โ
Egg bread, corn dog, twisted donut, bingsu, chicken on stick (opp Spao), fluffy pancake
โฑ 30 min eat-and-walk
1:30pm โ Myeongdong Underground Shopping Centre โ browse
โฑ 30โ45 min
2:30pm โ Painjeu Cafe (ํ์ธ์ฆ) โ beautiful view of Myeongdong Cathedral, coffee + dessert
โฑ 45 min
3:30pm โ Pure Pharmacy / Korea Popular Bubble Mask
โฑ 20 min
4:00pm โ BD Burger or Egg Drop for late snack
4:30pm โ Gyeongbokgung Palace (๊ฒฝ๋ณต๊ถ) โ 15 min subway ride (Line 3, Gyeongbokgung Station)
โ
Rent Hanbok at palace entrance (~โฉ15,000โ20,000 for 2 hrs)
โ
Free entry with Hanbok
โ
Walk palace grounds, photos at main gate Gwanghwamun
โฑ 2โ2.5 hrs (palace closes 6pm, hanbok return by 5:30pm)
6:30pm โ Bukchon Hanok Village (๋ถ์ดํ์ฅ๋ง์) โ 15 min walk from Gyeongbokgung
โ
Walk the famous alley (Bukchon-ro 11-gil)
โ
Evening light is beautiful here
โฑ 45 minโ1 hr
7:30pm โ Ikseon-dong (์ต์ ๋) โ nearby traditional alley turned hip
โ
Ikseon Chwihyang (์ดํฌ์ ์ทจํฅ) โ cocktails/drinks
โฑ 1 hr
9:00pm โ Myeongdong Night Street Food (return)
โ
Street food at night stalls
โ
Ssada Gimbap, Gyoja Dumplings Michelin (ask for free rice!)
โ
Sulbing Bingsu
โ
BHC Chicken
10:30pm โ Return to Airbnb
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๐
DAY 4 โ WEDNESDAY: Mangwon + Hongdae + Yonsei
9:30am โ Mangwon Market (๋ง์์์ฅ) โ take Line 6 to Mangwon Station
โ
Beef Patties โ must try
โ
Twisted Donut
โ
Street Toast
โ
Taiyaki
โฑ 1โ1.5 hrs
11:00am โ Walk to Mangwon Hangang Park (๋ง์ ํ๊ฐ๊ณต์)
โ
Scenic river views, locals picnic spot
โ
Take the bus from here (Bus 6714 or 271 toward Hongdae)
โ
Noliteo Gacha machines near park area
โฑ 45 min
12:00pm โ Hongdae (ํ๋) โ 10 min bus/walk
โ
Hongdae Shopping Centre / street shopping
โ
Human Made (Supreme-adjacent Japanese brand, Seoul outpost)
โ
Stussy
โ
Street busking and art
โ
Lululemon
โฑ 2โ2.5 hrs
2:30pm โ Yonsei University (์ฐ์ธ๋ํ๊ต) โ 10 min walk from Hongdae
โ
Beautiful campus, free to walk
โ
Iconic stone gate photos
โ
Student cafe or convenience store lunch
โฑ 45 minโ1 hr
3:30pm โ London Bagel Museum (๋ก ๋ ๋ฒ ์ด๊ธ ๋ฎค์ง์) โ nearest branch in Anguk or Seongsu
โ ๏ธ Note: Queue can be 1โ2 hrs. Go to Anguk branch. Alternatively pre-order via Naver app.
โฑ 1โ1.5 hrs with queue
5:00pm โ National Museum of Korea (๊ตญ๋ฆฝ์ค์๋ฐ๋ฌผ๊ด) โ take Line 4 to Ichon Station
โ
Massive world-class museum, free permanent collection
โ
Must-see: Gold crowns, Buddhist art, Goryeo celadon
โฑ 1.5โ2 hrs
7:00pm โ Dinner: Hyodo Chicken or Hannam Oriental Roasted Chicken (Hannam-dong area, nearby)
8:30pm โ Banpo Bridge Rainbow Fountain Show (๋ฐํฌ๋๊ต) โ runs nightly seasonally (check schedule, usually 8pm & 9pm, MayโOct)
โ
Banpo Hangang Park โ riverside stroll
โฑ 1 hr
10:00pm โ Return to Airbnb
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๐
DAY 5 โ THURSDAY: Gangnam + Lotte World Mall + Outlets
10:00am โ Lotte World Mall (์ ์ค ๋กฏ๋ฐ์๋๋ชฐ) โ Line 2/8 to Jamsil Station
โ
Luxury brand shopping floors
โ
Emis (K-streetwear)
โ
Stand Oil (Korean skincare)
โ
Marithe (French-Korean brand)
โ
Human Made (if missed Hongdae)
โ
Hyundai Mall (connected complex)
โฑ 2โ2.5 hrs
12:30pm โ Lunch nearby Jamsil: Wangbijip (์๋น์ง) โ Korean royal cuisine set
โฑ 1 hr
1:30pm โ Gangnam (๊ฐ๋จ) โ Line 2, Gangnam Station
โ
BBQ Yul (๋น๋นํ์จ) โ Korean BBQ lunch/snack if still hungry
โ
Stussy Gangnam
โ
Browse Garosu-gil (leafy boutique street, 10 min from Gangnam Station)
โฑ 2 hrs
3:30pm โ Namdaemun Market (๋จ๋๋ฌธ์์ฅ) โ Line 4, Hoehyeon Station
โ
Vegetable Hotteok (์ผ์ฑํธ๋ก) โ famous street food stall, queue worth it
โ
Gamekol Son Wangmandu (์์๋ง๋) โ handmade giant dumplings
โ
Browse market stalls
โฑ 1โ1.5 hrs
5:00pm โ Namsan / N Seoul Tower (๋จ์ฐํ์)
โ
Take cable car from Myeong-dong (~โฉ12,000 round trip) or free shuttle bus from Chungmuro
โ
N Seoul Tower โ observation deck (โฉ21,000), love locks
โ
Namsan Park walk โ beautiful forested paths
โ
Jongno Sajik Branch โ scenic walk nearby
โ
7-Eleven with famous scenic view of Seoul skyline
โฑ 2โ2.5 hrs
7:30pm โ Sic-ddang Restaurant (์๋น) dinner or Hansik Wabijip
9:00pm โ Return to Airbnb
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๐
DAY 6 โ FRIDAY: Outlets Day + Han River
10:00am โ Hyundai City Outlet or Lotte Premium Outlet
โ ๏ธ CHOOSE ONE (they are far apart, don't do both same day):
โข Hyundai City Outlet Dongdaemun โ closest to your Airbnb (Line 2, DDP Station) โ
RECOMMENDED
โข Lotte Premium Outlet โ further (Gimpo/Icheon locations), take ~1hr by subway
โ
Browse Korean + international brands at discounted prices
โ
Lotte Department Store main branch at Myeongdong if you want department store vibe
โฑ 3โ4 hrs
2:00pm โ Goto Mall (๊ณ ํฌ๋ชฐ) โ underground mall near Express Bus Terminal (Line 3/7/9)
โ
Huge underground shopping arcade, Korean fashion brands
โฑ 1.5 hrs
3:30pm โ Spring Garden (์คํ๋ง๊ฐ๋ ) or Mokmyeosanbang (๋ชฉ๋ฉฐ์ฐ๋ฐฉ) cafe break
โฑ 45 min
4:30pm โ Han River (ํ๊ฐ) โ Yeouido Hangang Park (์ฌ์๋ํ๊ฐ๊ณต์)
โ
Rent bike or just walk the riverside
โ
7-Eleven Han River view convenience store picnic
โ
Water Hangang Bus (ํ๊ฐ๋ฒ์ค) โ new river bus service, scenic!
โ
Baskin Robbins by the river
โฑ 2โ2.5 hrs
7:00pm โ Dinner: Sungsimdang Bakery (์ฑ์ฌ๋น ์์ธ์ ) for famous bread/pastries + nearby restaurant
8:00pm โ Vicxxo Gallery (phone cases, fun accessories)
9:00pm โ Off Duty / Beton / Olive Better โ concept stores if still open
10:00pm โ Return to Airbnb, pack souvenirs
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๐
DAY 7 โ SATURDAY: Last Morning Wrap-Up + Departure Prep
9:00am โ Cheongsudang Bakery (์ฒญ์๋น) or Abebe Bakery โ morning pastry run
โฑ 30 min
9:30am โ Any missed spots near Cheongnyangni/Dongdaemun:
โ
Daiso final sweep
โ
Olive Young Freebies (check your saved Instagram links!)
โ
Pick Bake
โ
A Twosome Place โ final Korean cafe moment
โฑ 1.5 hrs
11:00am โ Pack, check out Airbnb
12:00pm โ Head to Incheon Airport:
โข AREX from Cheongnyangni โ Seoul Station โ Incheon Airport (~1.5 hrs)
โข Or Airport Bus from nearby stop
โ ๏ธ Allow 3 hrs before international departure
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๐๏ธ PLACES TO SKIP (or deprioritize):
โข Hwaseong Fortress โ great but in Suwon, 1.5 hrs from Seoul, not worth the travel time in 7 days
โข Lotte Premium Outlet (Icheon/Gimpo branches) โ too far, unless you have a full free day
โข Water Hangang Bus โ nice but optional, skip if short on time
โข Hanbok at Myeongdong โ do it at Gyeongbokgung instead (Day 3), more authentic
โข Off Duty โ skip if time is tight, no unique value vs other stores covered
โข Jungdon โ unclear location/value, skip
โข MacDonald's Seoul โ skip, not worth precious Seoul time ๐
โข Spring Garden + Mokmyeosanbang โ cafe stops only if you need a rest
โข Hannam Oriental Roasted Chicken + Hyodo Chicken โ pick ONE, don't do both
โข Baskin Robbins โ quick stop only, not a priority destination
๐ก PRO TIPS:
โข T-Money Card: Buy at airport, top up at any convenience store
โข Naver Maps > Google Maps for Seoul navigation
โข Most shops open 11amโ10pm; markets open earlier
โข Olive Young Freebies: Bring printed/screenshot of those Instagram reels to the Seongsu flagship
โข Carry a tote bag daily โ you WILL buy things
โข Kakao T app for taxis
โข Currency: Have some cash (โฉKRW) for markets; cards accepted most places